In case you consider the center part of the homepage because the physique part of an essay, it focuses on increasing three key factors (expounding on the “Customise. Monitor. Handle.” header promise to elucidate what we imply):
- Customise: Within the ‘Customise’ part, we’ve included a subhead we’re fairly happy with: “Customise your linked expertise.” We imagine the One-Key platform gives finish customers with no matter expertise they want it to be. For instance, some customers might need to get as granular as setting a division, whereas others may need to use it to retailer all their paperwork. How you employ One-Key’s as much as you, and you may customise the expertise to your wants, your rising enterprise, and even use it to optimize the work you do while you reap the benefits of One-Key customization options on appropriate sensible instruments.
- Monitor: The “Monitor” part was a vital half for us to expound on when looking for to resolve the misconceptions many customers have with One-Key monitoring. To do that, we’ve added an explainer part, reiterating that One-Key helps the business’s largest Bluetooth neighborhood, after which explaining what which means: We clarify that our Bluetooth community helps finish customers crowdsource gear finding, then we clarify 1) appropriate sensible instruments have Bluetooth performance constructed into them, 2) these Bluetooth modules enable for finish customers to hook up with their instruments, and three) finish customers can add Bluetooth monitoring performance to any merchandise by including a One-Key Bluetooth monitoring tag to that in any other case untracked merchandise. Moreover, we’ve included a help article we’ve written, which discusses how Bluetooth monitoring works, which finish customers can learn to get a deeper understanding than the high-level overview we’ve provided right here. Under this explainer part, we’ve additionally included a bit to present the instrument monitoring {hardware} we at the moment provide (e.g., Bluetooth monitoring tags and asset ID tags).
- Handle: Lastly, the “Handle” part of the web page explains how One-Key can be utilized to streamline building stock and undertaking administration by providing a totally customizable expertise, multi-user permissioning to accommodate groups of all sizes, and information connectivity, integrations, and pilot packages to empower interdisciplinary collaboration.
Closing Part
The ultimate part of the web site features a last wrap-up of what has been mentioned, encouraging customers to “construct a extra linked jobsite” by signing up or downloading the app from the App Retailer or Google Play, adopted by consumer critiques, and an interactive product lineup part that may filter by product sort.
The homepage redesign was a large endeavor which concerned vital remodeling and reorganization, as is evidenced above by how a lot time it took to elucidate all the things that has been modified.
Now that we’ve mentioned the homepage, what else has been carried out?
Enhanced Navigation and Wayfinding
The One-Key web site has grown tremendously over the past three and a half years, however regardless of this progress, few customers have recognized the complete breadth of this web site.
We’ve helped to deliver this breadth to the forefront by incorporating dropdown menus in our navigation that assist make clear simply how far the rabbit gap goes, because it have been.
For instance, for “Related Instruments & Tools,” slightly than simply having a stationary button that customers press that directs them to a full itemizing of our merchandise, there’s now additionally a dropdown menu that reveals classes, which will be useful for instance at a high-level the breadth of product line we provide with One-Key compatibility.
“Why One-Key?” Touchdown Web page and Redefined “Why One-Key?” Pages
The subsequent stage down within the web site construction, “Why One-Key?”—the place we clarify on a deeper stage not simply what One-Key’s, however why customers would select to make use of it—has additionally been refreshed.
“Why One-Key?” Touchdown Web page
To start out, we’ve added a touchdown web page for this part of the web site, which, just like what the homepage does for the entire web site, we talk about at a excessive stage what might be mentioned in every of those subpages.
Previous to this, the “Why One-Key?” pages have been all served up by way of an interactive menu, the place particular person icons “e.g., ‘Stock Administration’” could possibly be clicked and the web page would serve up the contents of these pages. Whereas this earlier iteration supplied fashionable web site performance, it didn’t provide a transparent pathway from the high-level info of a easy touchdown web page to the extra in-depth content material every subpage would talk about. Consequently, some customers weren’t even conscious that the buttons have been clickable.
To repair this, we’ve created a transparent path:
“Why One-Key?” –> “Why One-Key?” pages (Accessible Development Software program; Device and Tools Monitoring; Related Good Instruments & Units; Information & Integrations)
“Why One-Key?” Pages
After reviewing our consumer suggestions and collective soul looking out, we decided the previous model of the web site to have too many pages than have been obligatory.
Aligning with what our One-Key advertising and marketing management crew has decided to be priorities, we’ve lower down what as soon as have been 5 pages to now 4 pages.
Previous “Why One-Key?” pages:
- Crew Administration
- Locations Administration
- Device Monitoring
- Digital Stock
- Related Instruments
The content material of the 2 former pages, “Crew Administration” and “Locations Administration,” has been reworked and included all through the brand new model of the location. We felt that these pages, whereas their content material is true, don’t necessitate particular person pages, however slightly, their content material higher serves a leaner web site construction.
New “Why One-Key pages:
Redesigned Product Web page
The One-Key Related Instruments & Tools web page has been radically redesigned.
We wished to determine a greater option to show all the things a consumer may must know in essentially the most visually concise manner.
Listed below are a few of the Cliff’s notes:
- Scroll bar with product classes: A part of what we need to divulge to finish customers is that we provide the widest vary of cordless energy instruments within the business, providing a product throughout the entire lifecycle of a undertaking—that means, regardless of the commerce and regardless of the undertaking, there’s an answer on one among our cordless platforms (M12™, M18™, MX FUEL™). That is additionally definitely the case for One-Key compatibility, as we provide the widest vary of linked sensible instruments and units of any producer. To make the sheer breadth of line obvious, we’ve included a scroll bar that lets customers simply navigate between product classes (e.g., wrenches, energy instruments, hydraulic instruments, gear, lighting, and so on.) and drill down into every class to discover a answer.
- Redesigned product playing cards: We’ve introduced product particulars to the forefront of every product card to supply finish customers high-level info on every product. Once you hover over a product card, key characteristic bullet factors will populate, and you may scroll via a picture carousel, all from inside that product’s card. We’ve additionally included social share buttons, simply in case you need to share a particular product with a coworker in your social community. If you wish to be taught extra, you possibly can faucet the cardboard or click on “Product Particulars” to redirected to the complete product web page on MilwaukeeTool.com.
Redesigned Weblog Web page
An identical drawback we face with our huge product choices and making this breadth of line recognized to customers is making the breadth of weblog content material and sources which have been coated as our content material crew pushes content material out at the same frequency to our product groups releasing new merchandise.
To resolve this, we’ve refreshed our weblog touchdown web page with clearer group:
- Search Bar: We’ve added a search bar on the high of the web page, permitting you to look by key phrase.
- Common articles: These are our most learn articles of all time, so far.
- Articles by class: Much like our product web page, we’ve included a class scroll bar so you’ll find articles in a particular class of curiosity, resembling business information tales we’ve coated, or articles associated to contech, sustainable building, and so forth.
- Particular person classes: Under the class slider that gives extra personalization to your search filters, we’ve served up content material by particular content material classes (e.g., Development Administration And Management-related articles, Development Know-how-related articles, and Business Information-related articles.
Redesigned for a Less complicated Expertise and Higher Training
We realized that we may do a greater job educating on the One-Key platform.
This redesign represents a big step towards educating concerning the One-Key connectivity platform with consumer wants entrance and middle.
We are going to proceed to check, audit, and make incremental enhancements primarily based on suggestions from customers.