This week’s HW+ member highlight options Nicole Fortunaso, Head of Advertising and marketing at PropStream. Beneath, Fortunaso solutions questions in regards to the housing business:
HW Media: What’s your present, favourite HW+ article and why?
Nicole Fortunaso: I beloved the announcement that you just bought Altos Analysis after which explored it on Clayton Collins’s Podcast with Mike Simonsen — The Altos CEO.
HW Media: What’s your favourite profit out of your HW+ membership and/or why are you having fun with the HW+ neighborhood?
Nicole Fortunaso: I actually benefit from the publication content material and the protection. It helps me really feel related to the business and evokes creativity for our personal advertising efforts.
HW Media: What’s your most helpful tech device?
Nicole Fortunaso: I’m going to be biased and say the PropStream app! I like to PropStream it. There may be nothing extra satisfying than (driving round or from house) researching properties to get the thin on the possession particulars and historical past of the property.
From there, I may even examine it to the opposite properties surrounding it. It’s a responsible pleasure for positive! If in case you have ever PropStream’ed It, you recognize what I’m speaking about.
HW Media: When do you’re feeling profitable in your job?
Nicole Fortunaso: When all the trouble from the group and the channels we work with come collectively to create a profitable marketing campaign. Advertising and marketing is the place artwork, story-telling and science come collectively. So, combining these features to create impactful outcomes is a pleasure!
My favourite marketing campaign so far is our PropStream It commercials. These commercials haven’t solely amassed hundreds of thousands of views, however additionally they embody our philosophy and strategy to our market: edu-tainment.
We really feel profitable once we can take seemingly complicated concepts and methods and break them down so our clients can really feel comfy utilizing and understanding our knowledge platform to get leads and outcomes for his or her enterprise.
HW Media: What’s the finest piece of recommendation you’ve ever acquired?
Nicole Fortunaso: In case you see one thing, talk about it, and if you do, do it out of your coronary heart. Being curious helps resolve issues and creates alternatives for development and alter. Nevertheless, if you do that from a heart-centered place, it creates belief and respect for others.
HW Media: What do you assume would be the huge themes for the housing market in 2023?
Nicole Fortunaso: The most important theme for 2023 will probably be to embrace change. Prior to now couple of years, anybody within the housing market may simply make a dwelling. Now, we’re transitioning into a special market, with increased rates of interest, inflation, provide chain points and low housing stock.
What is going to separate all of the gamers proper now’s their capacity to be extra strategic and adapt to outlive within the housing business; for some organizations, that has meant they should get leaner. For others they’re targeted on agility and energy of their groups, discovering alternatives and thriving. I don’t assume it issues in case you are an govt or a sole operator, for those who allow your self with the appropriate instruments, change into extra strategic and put together to do some laborious work now, you’ll come out of this transition interval with a strong enterprise.
HW Media: What’s 2-3 traits that you just’re intently following?
- Housing Stock and affordability
- Financial markers
- Social Developments
We use these traits to attach with our viewers and supply related and well timed data to assist their actual property enterprise. With our pulse on the traits, we will mix that data with the accessible knowledge (in PropStream) to assist discover actual property leads that others won’t be tapping into.
For instance, if there’s a new sort of motivation to promote for sure householders based mostly on new market traits; we wish to share with our viewers (of buyers, brokers, brokers, mortgage originators) in order that they’ll discover these householders utilizing this knowledge set to get contemporary leads. Nevertheless, we don’t simply deal with delivering the info. We deal with story-telling to make the content material relatable and impactful — that is the place the edu-tainment is available in.
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