GreenStats Is Precisely That — Inexperienced: Tech Evaluate

GreenStats is a software program product constructed by an energetic agent that helps brokers and crew leads keep abreast of how their enterprise is performing.

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GreenStats is an agent and crew exercise tracker for groups and brokerages.

Platforms: Browser; companion iOS app
Ideally suited for: Groups and small brokerages

Prime promoting factors:

  • Upfront, fast entry to crucial metrics
  • Stat Board
  • A number of methods to view knowledge
  • “Mild” back-office accounting
  • Versatile reporting instruments

Prime concern:

This can be a new product in want of consumer interface upgrades and extra time to outline its class. There’s potential right here, and in time, the product ought to shine.

What you need to know

GreenStats is a instrument for brokers and crew results in hold abreast of what’s taking place with each deal, agent and shutting happening beneath their watch. It’s a statistics and exercise tracker at coronary heart, however spreads its performance into elements of the back-office oversight realm. There’s some P&L performance, monetary forecasting, financial institution integrations and loads of reporting. This can be a superb step towards workplace effectivity upgrades for these brokerages performing on Excel, Quickbooks or different dated enterprise trackers.

In its present state, GreenStats is strictly that: Inexperienced. Slightly uncooked.

However that doesn’t imply there isn’t sufficient right here to assist nourish the enterprise of small- to mid-size brokerages and groups on the rise.


I’m a fan of software program constructed by brokers, as that is, and much more so when the developer is aware of their viewers. That is designed to be an on a regular basis checkup, a instrument to palpate the beat of your corporation with out weighing it down in pointless options or prices.

What I like most about it, and the suite of performance on which I hope GreenStats involves base its gross sales pitch, is its StatBoard. Precisely what it appears like, this interface delivers a card-by-card breakdown of all the pieces fueling the enterprise. Indicated by clear “up” or “down” graphical indicators of the place you stand on pending closings, new leads, quantity pending, items closed, GCI pending, common worth, closed GCI internet and an array of different crucial efficiency measurements.

Card shows may be filtered by crew or agent, as effectively.

Every card shows a number of upfront particulars, and clicking into every reveals supply knowledge and a extra intricate look into what’s behind the numbers. Naturally, that is how an astute dealer or crew lead can take motion.

GreenStats isn’t unique on this respect; there are numerous teaching and agent efficiency modules constructed into different software program. However few do it to this extent, or in such a approach to attraction to the mid-sized operation.

The Pipeline view delves right into a extra sturdy, extra medical look into the actions pending and pushing the StatBoard’s metrics. It’s a pleasant contact for the much less visually inclined, and affords a wise approach to kind manufacturing numbers.

GreenStats may gain advantage from an MLS integration for itemizing knowledge enter. Its present Google API is fast, however would require extra vetting from the consumer, as avenue names, for instance, are related throughout the nation. An area IDX feed makes extra sense right here, and why not restrict your knowledge to your energetic market, as certainly that info has already been entered on the onset of the connection.

The Revenue & Loss options do an excellent job of simplifying high-level accounting duties and add some smarts with plenty of main financial institution APIs that may join reside account knowledge with the software program for quick, clear breakdowns of the arduous numbers. Closing stories may be output simply to PDF.

I admit to being fairly impressed that GreenStats’ cellular app demonstrates 100% parity with its browser-based sibling. It’s not typically discovered amongst back-office purposes as a result of this class tends to be related to full-time workplace dwellers and decision-makers.

Meant or not, that is one other wonderful means through which GreenStats is aware of its viewers. The individual overseeing 20 places of work and a thousand brokers isn’t within the subject or on the go as a lot because the impartial dealer working 20 brokers in a single zip code. The GreenStats dealer is probably going nonetheless doing offers, chasing down lock packing containers and thumbing via workplace updates on their cellular gadget.

I feel GreenStats has some decision-making to do in regard to what it desires to be when it grows up. However, at lower than a month previous by the point this evaluate publishes, they deserve the time required to decide on.

With an agent behind it, one who is just not shy of the work required to fill within the gaps, I feel we’ll be happy with the place this upstart proptech finally ends up.

Have a expertise product you want to talk about? E-mail Craig Rowe

Craig C. Rowe began in industrial actual property on the daybreak of the dot-com increase, serving to an array of business actual property firms fortify their on-line presence and analyze inner software program selections. He now helps brokers with expertise selections and advertising via reviewing software program and tech for Inman.

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