Discovering Inspiration in AppFolio’s Folks, Product, and Potential: Meet Jay Choi, Chief Technique Officer and Normal Supervisor, Development

Final modified on November sixteenth, 2022

AppFolio is rising! We just lately welcomed Jay Choi, Chief Technique Officer and Normal Supervisor, Development to AppFolio, and we’re thrilled to have him onboard. 

In his position, Jay will lead firm technique growth and inorganic progress throughout AppFolio. Jay is a robust addition to our management crew, bringing in depth progress technique expertise, sturdy management abilities, and a dedication to our AppFolio values and tradition.  

Right here, we get to know Jay, why he selected to develop his profession with us, and his outlook for AppFolio’s future.

Why was AppFolio the precise alternative for you?

Jay: After I take a look at a company, whether or not to work at or advise, I all the time attempt to concentrate on individuals, product, and potential.  

What initially drew me to AppFolio have been the individuals. It’s very uncommon to discover a crew who shouldn’t be solely clever but additionally humble and cares deeply about tradition. Each firm on the planet talks about its tradition, however what I’ve discovered at AppFolio is a startup, in-it-together vibe even at a longtime, profitable public firm. 

Constructing upon the individuals at AppFolio, the AppFolio product is a transparent chief within the area. As soon as a buyer tries AppFolio, they keep. I noticed notes of shoppers saying “AppFolio modified my life and allowed me to spend time with household that I couldn’t earlier than.” There’s a extremely highly effective emotional connection to the model. That sort of product loyalty is solely remarkable.  

And at last, the potential. At the moment we’re targeted on success in the actual property trade, however we’re additionally leveraging our rising footprint to broaden each inside the property administration market and adjoining markets. This focus permits us to deeply perceive the challenges of a purchaser and create purpose-built options. I consider the sky’s the restrict for AppFolio’s long-term progress technique. 

What have you ever noticed throughout your first few weeks at AppFolio that stunned you?

I are likely to view technique as “what we select to not do.” One of the vital stunning (and refreshing) issues about AppFolio is that we spend simply as a lot time speaking about what NOT to do as a lot as we spend time speaking about what we’ll do. For many organizations, that sort of focus is de facto difficult and technique often finally ends up as a go-after-everything/do-everything strategy.  

I particularly recall one assembly at AppFolio the place we spent loads of time speaking about potential alternatives we didn’t wish to pursue as a result of they have been a distraction from our long-term technique. That takes loads of braveness when you find yourself attempting to drive progress. I walked away from that assembly with loads of respect for the way technique is adopted via at AppFolio for the long-term imaginative and prescient and is engrained deeply within the tradition.

At Qualtrics you helped lead the Worker Expertise enterprise. What have you ever discovered about tradition and worker engagement that you simply hope to convey to AppFolio? 

One of many areas I’ve a private ardour for is range, fairness, and inclusion. I view DE&I as not an HR initiative, however a enterprise technique, and actually consider that range and illustration make us a greater firm.  

As an example my level, there’s a widely known story about an computerized cleaning soap dispenser that might not detect darker pores and skin tones. The group behind the cleaning soap dispenser ultimately realized that the shortage of range of their growth and testing groups resulted of their product failing to dispense cleaning soap for darker-skinned people. Think about airports and eating places putting in these cleaning soap dispensers solely to be taught they didn’t work. This occurs day-after-day and one of the best firms understand that range isn’t just a hiring metric or feel-good exercise, however completely essential to draw and retain clients and workers.  

Lastly, what’s a interest or ardour you take pleasure in exterior of labor?

My downside is that I’ve too many pursuits! Total, I really like health and sports activities. My favourite sport is basketball by far, however I additionally love snowboarding, snowboarding, and I just lately picked up boxing.  Everybody within the Santa Barbara workplace hub tells me I’ve to strive pickleball…so I assume that’s subsequent on the listing!

AppFolians love the place we work, and you’ll too. We’re all the time on the lookout for gifted people to affix our crew; apply to grow to be an AppFolian right this moment!

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